How it works
From one sentence to a working business
You describe the business you want. A team of AI agents researches the market, names the company, builds the website and writes the plan. This page walks through what happens at each step, and what stays in your hands.
Three ways to start
You have an idea
Type it in. The agents test it against the live market before anything gets built: who already sells this, what they charge, where the gap is. Then they name it, build it and market it. They improve the idea you brought rather than replacing it.
You don't have one yet
Say “surprise me”. Finding the business becomes the first job: the agents run market research, commit to one specific direction and build it, so you decide by looking at a working draft instead of picking from a list of generic ideas.
You already run one
Give the agents your website address. They read the site, research the market around it and map your competitors. Then they propose where to push next: a site refresh, ad campaigns, or content. Nothing that already works gets rebuilt without your sign-off.
Your first session
The first conversation is where Taprun proves it can do the work. In one sitting the agents:
- Research the market. Live web search, competitor sites read in full, and a shortlist of up to six competitors, each one confirmed to exist before it reaches you.
- Commit to a direction. Your idea sharpened, or one the agents picked from research. It is specific enough to disagree with, which is the point.
- Name it, with the domain checked. No name gets pitched unless its domain is available, and the price arrives in the same line.
- Build the website. A developer agent builds a working site in its own workspace while you watch. It goes live on a public URL when you say so.
- Create one image. A hero shot or an ad creative that makes the direction tangible. One, because media costs real money.
- Write the 90-day plan. Three phases and a concrete first week, saved as a document you can open and edit.
The session ends with a single question about where to take it next.
Seven desks, one conversation
You talk to one agent, and it coordinates the rest. Every brief it sends a specialist is complete and self-contained, and the work lands on a task board you can read at any time.
- Developer
- Builds and maintains the website inside its own workspace. You watch the build and the live site right in the app.
- Imagine
- Generates media: product shots, ad creatives, logos, video clips. Uncertain directions get staged as drafts, and nothing is generated or charged until you tap Generate.
- Video editor
- Assembles what already exists: trims, timelines, headlines and audio passes over the company's library.
- Copywriter
- The words the business ships: site copy, product pages, emails and campaign lines, delivered as documents.
- Marketer
- Campaigns, offers, positioning and performance readouts. Steps that spend money come back to you as proposals.
- Researcher
- Web research in a durable thread that remembers where it left off.
- Assistant
- Plans, documents and the practical jobs no specialist owns.
You approve the spending
Anything that costs money arrives as a proposal on your task board: ad budgets, media batches, a domain purchase. You approve it there, or it doesn't happen. Domains go one step further: the agents can find an available one and file a purchase request, but a human at Taprun reviews every purchase before anything is bought.
The company also keeps a memory. Decisions, brand voice and research conclusions persist across conversations, so a new chat picks up where the last one stopped instead of asking you to re-explain your business.
Common questions
Do I need a business idea to start?
No. Say “surprise me” and finding the business becomes the first job. The agents research live markets, commit to one specific direction and build it, so you react to a working draft instead of choosing from a list.
Can Taprun work on a business I already run?
Yes. Give it your website address. The agents read your site, research the market around it, map your competitors and propose next moves. They never rebuild what already works without asking.
Does Taprun build a real website?
Yes. A developer agent builds a working web app in its own workspace, and you watch it happen in the app. The site publishes to a live public URL when you decide it should.
Can the agents spend money without me?
No. Steps that cost money show up as proposals on your task board and wait for your approval. Media drafts are staged before anything is generated, and a human reviews every domain purchase.
What do I have after the first session?
A researched direction, a name with an available domain, a website draft you watched being built, a first image, and a 90-day plan saved as a document.
Describe your business
One sentence is enough. The agents take it from there.
Start your business